Founded in 2009 AVRA, by a group of tourism professionals, is an ardent advocate of novel and dynamic enterprises in the particular ﬁeld, grounded in concepts of quality of services, reliability and eﬃciency, as much as in the value of experience and knowledge brought in by its administrative team, which has a presence of close to three (3) decades, in the tourism industry in Greece. AVRA is concentrated in providing a wide range of high quality services to, Tour Operators, Travel Agents, Groups, Enterprises and individual customers, oﬀering all plausible combinations. Having a market-driven response to meet the drastic changes in customer needs and market context, one of our goals is to oﬀer the best of services, using our full potential and state of the art technical infrastructure but also making the best out of our human resources in order to establish a company worth to deal with, at a multi-level basis. Our continues growth over the ﬁrst four years of operation stands as testimony that we walk the correct path.
We have established our status already, in traditional markets, such as Switzerland, United Kingdom, Italy, Denmark, Lithuania, Israel and the USA as Destination Management Company (DMC) and without borders by “feeding” with our products/services most major distribution channels. Among our clients are major charter and group operators, internet operators, bed banks, travel agents specialized in exclusive packages and FITs, large corporations and syndicates from both Europe and other parts of the world. This eﬀort was awarded with over 450.000 customers (per annum) Greece wide and this is the outcome of the creative collaboration we engaged in with our partners, towards the achievement of our common goals. The rich blend of experienced and qualiﬁed administrative team along with the young and passionate executives, driven by the company’s shared values of competency, dedication and teamwork gave their best, through two very diﬃcult years of operation and amidst Greece’s worst recession and Europe’s economic down-turn. This is merely the beginning. There are challenges to accept and obstacles to overcome. Armed with professionalism, based on values such as responsibility, ambition and ﬂexibility, along with teamwork, which create a common vision for both the administrative team and the personnel, our intention is to advance towards a better future, with more rewards from our endeavors.
AVRA Hotels Collection Concept
With the ultimate objective of directing as much guestroom reservation traffic to our proprietary channels as possible, the Avra Booking Engine maximizes user friendly navigation and up-sell functionality to drive reservation transactional value. The progressive intuitive navigation and flexibility provide for ease of add-on merchandising, higher rated room category up sell, extended stay promotion, and increased cross property selling opportunities.
With the strategic and tactical advantage of an exclusive private label chain code, our marketing efforts can focus on the unique and distinctive characteristics of the AVRA collection of hotels and resorts. With an exclusive and select Avra Distribution code, we are able to communicate directly to those travel professionals who are familiar with our properties, allowing AVRA to compete as a distinct and alternative brand to the big hotel chains, megabrands, Wholesalers. This Avra Distribution platform allows us to strengthen and build loyalty, provide access to value opportunities, offer VIP booking assistance, directly offer guaranteed rates and availability, and optimize booking conversions and revenues.
AVRA’s Distribution System (ADS) provides connectivity to nearly 200,000 travel agency terminals worldwide, and instant consumer-direct booking access through thousands of websites around the globe.
Experience & Dedication
The principals formed AVRA in 2010, having worked together on several projects prior to the establishment of the business. The synergies created by their diverse areas of expertise allowed them to excel in this challenging industry. They initially limited their interests to the Destination Management concept where their management efforts, knowledge of the market, and growing skills laid the foundation for expansion. AVRA Collection is the new business unit of AVRA with focus on hospitality management, servicing limited and full service hotels, extended stay, and resort properties. Our clients include some of the best known names in Greece as well as independent owners, and our dedication to the success of every project ensures each realizes the benefit of Avra Collection solution management.